An intimate look at a multigenerational family farm, established in 1907 that shows new technologies, crop rotation, and hardy crops like sorghum are critical for real-world sustainability. The fourth-generation farmer, Adrian Coberly, works with his father and wife to conserve moisture and protect the land, to make sure they will be able to pass it on to the next generation in better shape than they inherited it.

Delighted to share this collaboration between Brand Now and Cary and Jon. Not only does it promote sustainable solutions for everyday living and demonstrate Church & Dwight Co., Inc.'s commitment to responsibility and sustainability—it was an amazing creative journey with Bryan Harpine, Mike Troup and the dream team of Cary Murnion and Jonathan Milott.

Directed by Cary and Jon

Agency: Brand Now

Client: Church & Dwight Co

Cinematography by Jonathan Nelson

Edited by Zeke O'Donnell

Music by Steve Ortega